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What Can They Do? An Action Inventory Checklist for Your Web Presence
When a client asks me to design/develop a Web site or blog, my first question is:
What are the ten actions you want your users to be able to do when they visit your site?
If you are not sure what you want them to do, then they are probably not doing anything, and leaving your site. Perhaps it is time to conduct an action inventory to determine the kinds of services you already offer your clients and prospects on your Web site or blog, and what you might be missing. What can they accomplish when visiting you online right now?
Print out this "What Can They Do?" checklist. Use your pencil or pen to shade in the box in the Yes column for each action your prospects/clients can already achieve when visiting your Web site or blog. When you're done, look at all the empty boxes in the Yes column. These represent additional services your current customers and prospects may be looking for on your Web site or blog.
Example:
PLEASE NOTE: Not all options listed on this inventory checklist are appropriate for all organizations. To be honest with you, we would all probably be hard-pressed to make every action available. This list is designed to give you new ideas and help you figure out what might be missing. Once you've completed the checklist, you can review the possibilities you may not have considered or knew existed. You can then use this information to plan and improve your existing online marketing activities.
Action Inventory Checklist
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