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Instructor Bio
Mary Gillen has been an active Web developer since 1995, and has developed SEO-compliant Internet and Intranet Web sites for such organizations as NIH AIDS Research & Reference Reagent Program , The World Bank, The International Brotherhood of the Teamsters, Cancer Research Foundation of America, McKinsey & Company, and many others. She always asks the question: what need is this Web site going to solve? Mary then designs and develops Web applications that truly serve, including Web-based content management systems that fit the work flows of organizations and give clients autonomy to control their own content. She develops Web-based applications using Cold Fusion, PHP, XML, XSLT, CSS, SQL, JavaScript, and third-party e-commerce software.
She is also an experienced technical instructor who has taught over 8,000 individuals across the U.S. since 1995 via classroom and online instruction environments. Mary instructs XML, XSLT, SQL, JavaScript, ColdFusion, PHP, AJAX, Writing for the Web, e-commerce, Web/Email Marketing, Search Engine Optimization and Using Social Media for Online Marketing courses.
Social Media Marketing
Live, Instructor-Led Online Course
Social Media Marketing
2 Days Online
Instructor: Mary Gillen
Twitter, Facebook, LinkedIn, mobile phone marketing, podcasts, widgets, YouTube videos, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover how to use the most popular social media tools for your online marketing strategies.
Topics covered in class:
- Social Media Marketing Basics -- What is it?
- Determining Your Organizations's Current Social Media Shortfalls
- Social Media Trends: Learn the 7 You Can't Ignore
- Social Media Copywriting: How to Write Effective Messages for the Different Social Media Platforms
- 14 Ways to Optimize Your Web Site to be a Social Media Marketing Base
- 12 Ideas on How to Blog for Social Media Marketing
- 8 Ways to Use Facebook to Drive New Business
- 15 Ideas on How to Use Twitter to Sell Products and Services
- 9 Proven Techniques on How to Use LinkedIn to Gain New Leads
- 7 Ways to Use YouTube to Generate Sales
- 5 Ways to Market Your Message to Mobile Phone Users
- 7 Ways to Use Audio and Video Podcasting for Online Marketing
- 10 Tips for Publishing Social Media News Releases - What Really Works
- How to Use Social Bookmarking and Other Useful Social Media Tools
- Map Out a Winning Social Media Marketing Strategy
Tuition: $795 per person
Testimonials
"The desire for life-long learning is now more important than ever in a global marketplace. The ability to teach yourself new skills is a trait that will keep you sharp, but sometimes you need a great instructor to help you on your path. It's often said nowadays that applications and services are in "constant beta" -- continually being updated and refined. This also applies to people. When I need to 'keep the saw sharp' I turn to Mary Gillen. Whether it's XML, web services, or any other emergent technology, Mary already knows about it and is ready to teach it. Her extensive knowledge and affable style makes life-long learning fun."
- Chris Rasmussen
Social Software Knowledge Manager and Trainer
National Geospatial-Intelligence Agency
Other instructor-led online classes available:
HTML | CSS | Acrobat 9 | ColdFusion | PHP | Javascript | XML | XSLT | Search Engine Optimization Essentials