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Instructor Bio
Mary Gillen has been an active Web developer since 1995, and has developed SEO-compliant Internet and Intranet Web sites for such organizations as NIH AIDS Research & Reference Reagent Program , The World Bank, The International Brotherhood of the Teamsters, Cancer Research Foundation of America, McKinsey & Company, and many others. She always asks the question: what need is this Web site going to solve? Mary then designs and develops Web applications that truly serve, including Web-based content management systems that fit the work flows of organizations and give clients autonomy to control their own content. She develops Web-based applications using Cold Fusion, PHP, XML, XSLT, CSS, SQL, JavaScript, and third-party e-commerce software.
She is also an experienced technical instructor who has taught over 8,000 individuals across the U.S. since 1995 via classroom and online instruction environments. Mary instructs XML, XSLT, SQL, JavaScript, ColdFusion, PHP, AJAX, Writing for the Web, e-commerce, Web/Email Marketing, Search Engine Optimization and Using Social Media for Online Marketing courses.
Search Engine Optimization
Live, Instructor-Led Online Course
Search Engine Optimization (SEO) Essentials
2 Days Online
Instructor: Mary Gillen
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
Topics covered in class:
- Search Engine Optimization (SEO) -- What is it?
- Determining Your Site's Current SEO Technical Shortfalls
- Google, Yahoo and MSN: Learn the 7 SEO Requirements for Blended Search
- Mapping Out a Winning SEO Strategy
- How to Conduct Keyword Research
- Ways to Rework Your Site's Architecture for SEO
- How to Connect Keywords to Your Website
- Title Tags, Site Maps and Other Ways to Gain Improved Search Engine Indexing
- SEO Copywriting Tips and Tricks
- Implementing Blogs for SEO Advantage
- Importance of Links, Publicity and Social Media
- How to Use Video for SEO Improvement
- How to Use Google Maps for local search optimization
- Ways to Measure and Manage Your SEO Success
Tuition: $795 per person
Register: Contact us to inquire about scheduling this course
Testimonials
"The desire for life-long learning is now more important than ever in a global marketplace. The ability to teach yourself new skills is a trait that will keep you sharp, but sometimes you need a great instructor to help you on your path. It's often said nowadays that applications and services are in "constant beta" -- continually being updated and refined. This also applies to people. When I need to 'keep the saw sharp' I turn to Mary Gillen. Whether it's XML, web services, or any other emergent technology, Mary already knows about it and is ready to teach it. Her extensive knowledge and affable style makes life-long learning fun."
- Chris Rasmussen
Social Software Knowledge Manager and Trainer
National Geospatial-Intelligence Agency
Other instructor-led online classes available:
HTML | CSS | Acrobat 9 | ColdFusion | PHP | Javascript | XML | XSLT | Using Social Media for Online Marketing