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Copywriting & Keyword Research

Keyword Research

How do your prospects find you on the Web? It all starts with words typed into Google's search box.

Does your Web site rank for the "right" keyword phrases...the ones that bring you the right kind of prospects? I can help you identify and optimize your Web site for the specific words your prospects are using to search for your products or services.

It is also important to note that you can expect shifts in how people search, perhaps due to market conditions or changes in product or service demand. So, if your Web site was optimized for keyword phrases a year ago, it may be time for a keyword phrase "tune-up."

Copywriting for Both Web & Print

As we all know, copywriiting is one of the most essential elements of effective online marketing and print business communication.

Effective copy - whether it's on a brochure or a Web site - sells your products and services. Using an experienced copywriter is always a good investment for your business.

Not one word of your Web site copy should be written without conducting keyword research first. Google is always on the lookout for indexing what it considers relevant content...meaning the information people actually search for. This means that your Web site copy should definitely be based on the phrases found in your keyword research.

It is also important to note that writing for the Web is not the same as writing for print publication. The copy length of a Web page should be about 50% of a similar print document. Online copy should also be organized in "chunks" as this makes it easier for prospects to read your content on any of the technical devices available today: mobile phones, tablets or desktop screens.

I have written hundreds of brochures, technical manuals, and Federal government RFP proposals. I also have lots of experience writing for the Web, and producing online marketing copy for commercial and private organizations across the United States.

Give me a call at 508-768-8418 or email me at mary@marygillen.com to discuss your keyword research or copywriting needs.